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Once you’ve gathered your tribe, it's time to optimize for maximum experience and conversion in an effort to achieve your overarching goals. Through continual creation of targeted content campaigns and regular testing and analysis, your tribe takes action and engages with your organization.
Once your digital brand platform is in place, it's time to attract your tribe. The approach is to be a valuable resource that helps them make decisions throughout the buyer's journey. The goal is to serve them so well that they come back for more and share it with others, further growing your tribe.
Before hosting a party, you need a great location. It’s the same with powerful digital brands: They provide the basis for engaging experiences. The first step in making this happen is to create a digital brand platform that’s fine-tuned to uniquely position your brand and engage with your tribe.